BP is launching a digital service to help independent convenience retailers operate their stores more efficiently.
Tarang Sethia, the company’s chief product officer and general manager, digital products, mobility and convenience, Americas, said during a recent episode of MIT’s Business Lab podcast.
The platform, Croscourt, is a cloud-based system that uses AI to monitor store operations and infrastructure to help retailers personalize their offerings, fix routine issues and reduce costs, Sethia said. It’s offered as software-as-a-service, meaning retailers subscribe to it rather than buying it outright.
This is a significant step for BP, which, in addition to already being one of the top fuel suppliers and c-store owners in the industry, will now also wear the hat of retail technology vendor.
Full story BP is becoming a c-store tech vendor | C-Store Dive
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