Repsol presented a new visual identity this week. The change includes a redesign of its logo, an exclusive typeface called Sole Repsol and a new chromatic range, with special prominence of the color orange in gradient towards magenta.
Beyond the aesthetic redesign, the company notes that the update seeks to reflect its evolution as a multi-energy company.
According to data provided by Repsol itself, the firm currently has more than 4,700 megawatts of installed capacity in renewables, more than 3,500 service stations, 2,500 electric charging points and 2.7 million customers in electricity and gas.
The launch of this new image is accompanied by the slogan "With all the Energy", which the company links to its ability to offer different energy solutions both in mobility and in the home.
The redesign is already visible in two service stations in Madrid (Mateo Inurria and Alfonso XIII), as well as in multi-energy offices in Bilbao and Cáceres and a station in Lisbon. The company expects that, throughout 2025, more than 100 stations, 600 charging points and a hundred offices will adopt the new image.
Full story Repsol estrena nueva imagen para liderar el cambio “con toda la energía”
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