BP is parting ways with Jack Benoff, the company’s director of digital and loyalty for its U.S. convenience stores, Benoff announced via LinkedIn on Monday.
Benoff said his termination is part of BP’s broader reorganization, in which the company is cutting about 5% of its workforce this year to improve performance, drive cash flow and increase shareholder value. Last month, BP said the it was also overhauling its marketing functions.
Benoff joined BP six years ago in what was his first foray into the convenience store industry. Over the past few years, he led BP’s digital experience across over 1,200 Thorntons and Ampm convenience stores, including the development of its Earnify loyalty program that launched in 2024, according to his LinkedIn bio.
Prior to joining BP, Benoff spent several years as a digital account manager for a variety of companies, including branding firm Struck, professional services firm Accenture and marketing firms Ogilvy and The Rose Group. Earlier in his career, he co-founded augmented reality software company Zugara.
A BP spokesperson did not respond by press time to comment on Benoff’s departure and who would be taking over his duties.
Full story BP dismissing head of US c-store loyalty | C-Store Dive
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