The partnership also includes a joint loyalty programme, allowing customers to earn credits on fuel and groceries at 285 BP stations and 950 DIA stores, with the potential to expand beyond the initial pilot regions, ESM reports.
The joint loyalty programme allows customers to earn rewards in both directions: spending €30 at DIA stores earns a €1 discount on fuel, while purchasing 30 litres of fuel at BP earns a €1 credit towards purchases with the retailer.
Customers can expect a fast and easy shopping experience at the DIA stores in BP stations, with a variety of both DIA products and well-known brands available at competitive prices.
This collaboration aims to offer more convenience for customers by providing accessible shopping options and incentivising spending with cross-promotional rewards.
Olvido Moraleda, president of BP Energía España, said, “At BP, we want to be the first choice for our consumers and are always looking for new ways to meet their energy and convenience needs, giving them what they want, whenever and wherever they want it.
“Agreements that allow us to join forces with renowned supermarket brands like DIA help us complement our wide range of offerings with a first-class partner.”
Full story DIA To Open Stores At BP Service Stations In Spain - Trademagazin
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