ORLEN Deutschland has introduced a new corporate logo, unveiling a bold visual identity that reflects the company’s modern positioning and alignment with the global ORLEN Group. The redesign marks a significant step in strengthening a consistent brand image across the international energy conglomerate.
The updated logo features a minimalist design centered on the distinctive eagle head, the established symbol of the ORLEN Group, now streamlined and paired with the company’s German name. The simplified yet powerful visual element is designed to enhance brand recognition and emphasize its connection to the broader international group.
“With our new logo, we’re not only expressing our commitment to a contemporary brand image, but also our identity as part of a strong, international group,” said Dariusz Kwieciński, CEO of ORLEN Deutschland. “Together with the brand management team at ORLEN S.A., we have developed a symbol that conveys clarity, dynamism, and unity.”
The rebranding initiative is part of the ORLEN Group’s broader international strategy to create a cohesive visual presence across markets, with the aim to reinforce its status as a unified, multinational energy leader.
ORLEN Deutschland GmbH is a wholly owned subsidiary of ORLEN S.A., the Polish multi-energy company. Headquartered in Elmshorn, the company currently operates more than 600 ORLEN and star-branded gas stations across Germany, ranking among the country’s top ten operators.
Official announcement ORLEN Deutschland_Press Release_New Company Logo.pdf
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