ARKO has announced the opening of its second fas craves location, situated in Mechanicsville, Va. The site is part of ARKO’s ongoing initiative to elevate the customer experience through remodeled stores featuring its food-first concept, fas craves. This location opened to customers on Aug. 6, and will host a grand opening celebration from Sept. 17–30, offering special promotions and community events.
“This store is centered around a menu of hot and cold grab-and-go items designed for today’s busy consumer,” the company noted in a statement. “Whether it’s a quick breakfast, a convenient lunch or an afternoon snack, fas craves offers delicious, satisfying options throughout the day.”
The fas craves menu includes grab-and-go, roller grill, bakery and expanded dispensed beverage section, with standout items like crispy chicken biscuits, potato wedges, mozzarella sticks, jumbo chicken wings, the Ultimate Chicken Tender, Tyson chicken sandwiches and Pub burgers. Beverage choices include nitro cold brew, bean-to-cup fresh hot and iced coffee, iced teas, lemonades, Frazil Slush and Café Tango frozen coffee.
“This second fas craves location continues to show how we’re transforming the convenience store experience with elevated food options,” said Arie Kotler, president and CEO at ARKO Corp. “With each fas craves store format, we’re giving our customers something new to crave — and a reason to keep coming back.”
The Mechanicsville store has been designed with the customer in mind, featuring an upgraded interior layout, modern digital menu boards, new restrooms and a cleaner, brighter shopping experience. To celebrate the opening, customers can enjoy exclusive food deals including two crispy Ultimate Chicken Tenders and a small side of potato wedges for just $4.99, and any fountain drink, tea or lemonade for only 99 cents.
ARKO Corp. is a Fortune 500 company that owns 100% of GPM Investments and is one of the largest operators of convenience stores and wholesalers of fuel in the U.S. Based in Richmond, Va., the company operates in four reportable segments: retail, which includes convenience stores selling merchandise and fuel products to retail customers; wholesale, which supplies fuel to independent dealers and consignment agents; fleet fueling, which includes the operation of proprietary and third-party cardlock locations, and issuance of proprietary fuel cards that provide customers access to a nationwide network of fueling sites; and GPM Petroleum, which sells and supplies fuel to its retail and wholesale sites.
Full story ARKO Remodels Virginia Store to Foodservice-Focused Concept - CStore Decisions
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