bp, with a U.S. retail footprint of more than 8,500 Amoco, Thorntons, ampm and TravelCenters of America locations, has joined the Axonet Retail Media Network (RMN).
Through bp’s earnify loyalty program and in-store touchpoints, Axonet will enable consumer packaged goods (CPG) brands to connect with bp customers through targeted media and national offers starting in late third-quarter 2025.
This partnership, which will build engagement between brands and c-store shoppers, adds to Axonet’s reach within the retail media space, it said. It reflects an ongoing investment in digital customer experience innovations.
Within the Axonet RMN, bp will also be joining Allure, Axonet’s national coupon network, to offer digital coupons and rebates redeemable at all bp locations within its portfolio of brands. Allure’s allows retail locations to activate savings directly at the store level without the need for backoffice setup,
This will enable CPG brands to seamlessly and efficiently attach national offers to media activations directed at bp customers.
Full story bp joins Axonet Retail Media Network
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