OKQ8 has appointed Ulrika Göransson as the new Director of the Swedish retail business. The recruitment is part of the company's long-term strategy to continue to strengthen its position in the market and meet the future needs of the Swedish retail industry.
Ulrika has extensive experience from leading roles in Swedish commerce. She started her career in the ICA Group and has held several commercial roles at Clas Ohlson. She has also been CEO of Teknikmagasinet, where she drove extensive strategic changes. Today she is the CEO of Zetas Trädgård. In addition to her operational roles, Ulrika has worked as a consultant with a focus on strategy and business development.
"Ulrika has a unique combination of strategic leadership and operational execution power. Her experience, customer focus and ability to drive change will be invaluable as we continue to develop our business," says Karin Eriksson, CEO of OKQ8.
"At a time when customer needs, technology and business models are developing rapidly, there are both great opportunities and a need for development. I look forward to, with OKQ8's strong position as a foundation, contributing to developing the service stations into even more relevant and attractive destinations, where sustainability, innovation and customer experience go hand in hand," says Ulrika Göransson.
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