Leading Australian energy company. VIVA Energy. will utilize AI-powered solutions to transform OTR Group's in-store operations, by Blue Yonder
Convenience stores that offer fuel and electric vehicle (EV) charging stations play a crucial role in influencing where consumers choose to stop while on the road. Success depends on understanding customer needs, localized assortment of convenience offerings, and adaptable inventory to ensure efficient and profitable operations.
That is why OTR Group , Australia's largest convenience store operator, part of the Viva Energy Australia group of companies, has chosen to digitally transform its in-store experience with Blue Yonder . OTR Group will implement Blue Yonder Category Management solution and demand planning capabilities to elevate its space planning, demand forecasting, and fulfilment.
Viva Energy helps Australians reach their destination by refining, importing, and delivering the energy that they need to get there. In addition to supplying fuel, products and services, Viva Energy, through OTR Group, operates approximately 1,000 service stations across Australia, including Shell Reddy Express, On The Run.
With such rapid growth, OTR Group wanted to be able to efficiently range its assortment of convenience offerings at each location and predict the demand across its store network, considering each location's unique needs and demographics. As such, it engaged the global supply chain digital transformation leader, Blue Yonder, to address these needs.
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