Whilst the number of electric vehicles (EVs) across the globe will rise significantly over the coming decade, vehicles with internal combustion engines are expected to continue dominating roads until adequate and affordable EV charging infrastructure is available for customers to switch.
By 2030, it’s likely that no single fuel type will dominate road transport globally. That’s why, as part of the transition to cleaner mobility, we are reimagining our Shell service stations across the world to ensure we can continue to meet the needs of customers in a multi-fuel and multi-modal world.
At our recently opened Panlong Integrated Service Station in China (shown above), we have brought to life one example of how forecourts may look in future. The site offers at least ten different energy products and services for customers, all selected based on our insights into Chinese customers’ various and evolving needs while they are on the go.
At Panlong station, we aim to support all our customers on the road regardless of whether they drive an electric, petrol or diesel car, or even, a hydrogen truck. That is why the Panlong station also includes a wide range of fuel offers, including Shell V-Power Racing petrol and diesel, plus Shell China’s very first Hydrogen refuelling site.
With China continuing to be the frontrunner in EV adoption, we have equipped the site with 12 fast and superfast charge points, capable of charging electric cars designed to help customers recharge and continue their journeys as quickly as possible.
The site also has a Lube Bay and Shell Car Wash, because we know that drivers want their vehicle to be in great condition when they leave for their next journey.
Shell Café
To help our customers recharge themselves while they refuel, the site also includes a variety of food and beverage offerings including Shell Select, Shell Café and KFC, as well as the “Drivers’ Home” – a place for drivers to rest, eat, shower, do laundry and connect.
The customer experience at the Panlong station is underpinned with an advanced digitalization offering. Through the Shell Recharge smart phone application, customers can reserve their EV charging bay, pre-order food and drink for collection, and even receive personalized offers tailored to their needs. With customers increasingly looking for a seamless retail and charging experience, frictionless payment is available across our fueling and convenience areas.
Sustainability is at the core of Panlong station, with features such as rainwater recycling, insulating glass, energy-saving lighting and roof-top solar power systems, embedded in the design. Better still, while customer needs evolve, so will Panlong! The station has been designed in a way that it can be easily updated to new offers, by switching, for example, from fuel to EV, or from diesel to hydrogen!
Full story How Shell is Reimagining the Future of the Forecourt | Shell Global
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