Ascona Group is set to almost double its estate to 120 sites by next April, and hopes to get to 300 in three to five years.The forecourt operator currently has a 56-site network across England and Wales and is “evaluating” opportunities in Scotland. A further three new forecourts are to be snapped up by tomorrow (29 April).
On Monday the business acquired a 4,500 sq ft site in Kington, Herefordshire, the group’s first standalone convenience store, or “mini supermarket”, without a fuel service station. It also has five knockdown rebuilds in the pipeline over the next two years.
Ascona Group founder and CEO Darren Briggs said "The business’s rapid expansion plans could accommodate a total of 1,100 staff by this time next year. We call it ‘Asconarisation’,” he added. We take an unloved forecourt, improve the look and feel, the customer experience, and make it more of a retail destination than just a petrol station.
I see the retail sales in store growing,” Briggs continued. ”Especially the food-to-go sector, I think that’s a huge growth area for forecourts. And I think valeting is another great growth area for a switched-on operator.”
Full story Ascona Group set to almost double estate within a year - Petrol Sign UK
Share this:
