Across all four locations, bp has introduced modernised layouts, enhanced Wild Bean Cafe offers and new self-checkout technology that allows customers to pay for food and fuel in a single transaction.
The aim is to reduce queues and deliver a faster, more seamless experience for time-pressed customers. Jo Hayward, bp vice president mobility & convenience UK retail, said the sites demonstrate how customer insight is shaping bp’s retail strategy.
“These sites mark the next step in evolving bp’s convenience offer. We’ve listened to what local customers want and redesigned our stores around those insights, whilst maintaining something that is scalable and replicable,” she said.
The trial reflects how different customer groups use forecourts today, from quick top-up shopping in urban areas to fresh, high-quality grab-and-go at more transient roadside sites.
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