Ukraine’s largest fuel station network, UKRNAFTA, has completed the rebranding of fuel stations previously operating under the Shell brand.
These stations have now been fully integrated into the state-owned company’s network, marking an important milestone for the business and the development of its retail infrastructure.
The stations underwent a comprehensive rebranding, including interior and exterior design, visual identity, retail spaces, and zoning. All stations were transitioned to unified UKRNAFTA standards. planograms, product display, service processes, and category management.
The customer journey was standardised, coffee and food zones were relaunched, and service standards were fully aligned. Today, all 663 UKRNAFTA fuel stations operate as a single operational system.
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