Ukrnafta has strengthened its position in the fuel market: the network’s share of the retail market has risen by 4.5 percentage points to 12.5%. The reason is not only that it expanded its network by 118 gas stations, to 665 sites, through the acquisition from Shell.
In 2025, Ukrnafta increased retail fuel sales by 50% and wholesale sales by 70%, according to the company. At the same time, the market shrank.
“The retail market fell by 2.1% compared with 2024, when it also declined. In 2026, the market’s downward trend will continue and competition will intensify,” OKKO CEO Vasyl Danyliak said in an interview with Forbes Ukraine in mid-January.
As of February 2026, Ukrnafta’s share of the fuel market had reached 12.5%, according to A-95 Consulting Group. In October 2025, Ukrnafta’s Commercial Director Serhii Fedorenko put it at 8%.
“The gap to WOG is already minimal — literally 2%. This year they will most likely narrow it further,” said Serhii Kuiun, Director of A-95 Consulting Group. A-95 estimates WOG’s share of the fuel market at 14.3%, and market leader OKKO’s at 19.1%.
At the same time, Ukrnafta has gradually narrowed its price gap with OKKO and WOG: two years ago the difference was about UAH 5 per litre of petrol, but it has now fallen to UAH 2, Kuiun explained.
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