As forecourts prepare for a future shaped by evolving mobility needs, longer vehicle dwell times and increasingly connected customer expectations, Gulf has unveiled its vision for the “forecourt of the future” – blending traditional fuels, EV charging, digital retail and lifestyle-focused customer experiences.
Presented by Bryan Main, Managing Director of Certas UK Mobility at a recent industry event, the concept explores how forecourts could evolve from purely transactional fuel stops into multi-purpose mobility and convenience hubs.
With increased migration to electrified transport, the concept offers a glimpse into how forecourts might adapt to changing customer visit patterns. Historically, forecourts have optimised speed and throughput, but future sites may increasingly look to monetise customer dwell-time instead.
From the moment customers arrive on site, the forecourt is designed to respond intelligently to vehicle and mobility needs.
The site itself is imagined as much more than a place to refuel. Sleek architecture, solar-panelled canopies and integrated water recycling systems come together to create a sustainable lifestyle hub where customers can work, relax, shop or ‘recharge’ while their vehicle powers up.
Digital connectivity, frictionless payment and tailored customer experiences are integrated into every touchpoint of the forecourt journey.
Supporting operational efficiency, AI-powered assistants trigger smart alerts through the Gulf Oomph app, while digital displays provide live vehicle diagnostics, charging progress updates and real-time fuel pricing.
Vehicles are automatically directed to suitable bays, where charging pads and automated machine arms stand ready to deliver a broad energy mix – from EV charging to traditional fuels and future hydrogen mobility solutions.
Full story From fuel stop to mobility hub: Gulf’s vision for the forecourt of the future | Fuel Oil News
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