In Singapore, Cold Storage launched its first Esso On The Go store on Aug 3, offering ready-to-eat meals such as packaged chicken and sandwiches, as well as beverages, fresh fruit and ice cream.
The supermarket chain is moving into convenience retail with On The Go, which is open 24 hours. It will be rolled out progressively to all 58 Esso petrol stations across Singapore through 2026, replacing FairPrice Group’s convenience stores.
Cold Storage has partnered Aster, which operates Esso’s fuel retail network in Singapore, to offer convenience meals, bakery products, snacks like bao and curry puffs, and other everyday essentials.
The nationwide roll-out marks the first phase of Cold Storage’s broader push into convenience retail. It plans to introduce standalone On The Go outlets island wide, building a business complementary to its supermarkets.
Cold Storage Singapore managing director Lim Boon Cheong said the company is eyeing more than 100 outlets in total, having already secured new sites beyond petrol stations.
Share this:
