Convenience stores were built around one simple proposition: give consumers what they need, when they need it. But what consumers need from their local c-store is changing, and today’s shoppers increasingly expect convenience to extend beyond fuel and grab-and-go essentials.
Now, c-store shoppers want to include products that support their daily wellness routines. For retailers, this shift represents an opportunity to rethink what belongs on the shelf.
Functional beverages and botanical wellness products are emerging as natural extensions of traditional c-store offerings. Consumers are looking for products that fit into busy lifestyles without requiring an extra stop at a specialty retailer or health store.
For c-stores, meeting that demand can create new occasions for purchase while giving customers more reasons to make the store part of their everyday routine.
One category rising to meet that demand for consumers is functional beverages. These products are offering solutions to the needs of today’s consumers, whether that’s a boost of energy, enhanced focus or support for managing stress.
These products have strong potential to become part of consumers’ routines, according to third-party consumer perception research conducted for VIVAZEN the nation’s leading botanical wellness company.
The growing body of real-world evidence in this field continues providing retailers with crucial insight into how consumers are incorporating functional wellness products into their daily routines. As the category grows, consumers and retailers should feel confident in the products available on the market.
Read the full article at C-store maxxing: How convenience stores became the ultimate one-stop shop | C-Store Dive
Share this:
