More than four in ten drivers wash their cars exclusively or mainly at filling stations. This is according to a survey carried out by Ipsos for the ORLEN network. ORLEN is now offering regular customers the option to set up a monthly car wash subscription, which they can purchase and manage via the Mycí digi linka app.
The service is available from the start of October at 130 participating ORLEN filling stations. The subscription will allow drivers to enjoy up to eight washes a month for a price comparable to two individual visits. Options for both quick and premium washes will be available at 130 participating car washes across ORLEN’s Czech network.
Customers can activate the service directly from the app without having to get out of their car. The subscription renews automatically each month, so they no longer need to worry about individual payments on subsequent visits.
“Our research confirms that car washes at filling stations have their regular customers. It is precisely for them that we want to make car care easier through this subscription and offer another way to pay for our services. In addition to the option to pay for and start a car wash via a mobile phone, we are introducing the option to set up a discounted subscription. Regular customers thus receive a significant discount for their loyalty,” says Rostislav Moravec, director of the ORLEN filling station network.
Original story ORLEN Unipetrol
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