ADNOC Distribution’s foodvenience journey reflects the evolution of the service station from a place primarily focused on refueling into an integrated retail, dining and lifestyle destination. At the center of this transformation is The Hub by ADNOC, bringing together convenience and an increasingly diverse foodservice proposition to give customers greater choice, quality and reasons to stay longer.
The journey builds on the strength of the award-winning Oasis by ADNOC convenience offering, expanding beyond traditional grab-and-go through quality coffee, fresh food and a broader range of dining occasions. Around that core, The Hub integrates leading quick-service restaurant brands spanning Arabic grill, fried chicken, American burgers, pizza, sweet bakery and speciality coffee, alongside cafes, homegrown concepts and everyday services, creating a comprehensive food, beverage and community ecosystem within one destination. Strategic partnerships, including with Americana Restaurants, give us the operating capability to deliver that range consistently and at scale.
The program is designed around evolving customer needs. Each Hub can tailor its foodservice mix to its location and customer demographics, serving commuters, families, local communities and long-distance travellers. This evolution represents ADNOC Distribution’s broader foodvenience strategy: combining the speed and accessibility customers expect from convenience retail with the choice and experience of modern foodservice, transforming roadside retails stations into shopping destinations.
Overview
Every Hub is assembled from three layers. An anchor tenant draws the catchment, whether a supermarket such as LuLu Daily or a drive-through quick-service restaurant. A quick-service cluster then delivers traffic, choice and throughput: the first Hub locations brought together McDonald’s and Hardee’s for American burgers, KFC and Al Baik for fried chicken, and Starbucks for speciality coffee, alongside Oasis by ADNOC. Our strategic partnership with Americana Restaurants underpins the next phase, bringing up to 200 quick-service restaurants from 12 iconic global brands into our network across the UAE, Saudi Arabia and Egypt.
The third layer makes each Hub belong to its neighbourhood. Homegrown cafes and independent food operators bring flavors and price points global brands do not cover, while services such as a laundry, florist, barber shop and pharmacy give customers another reason to visit. These uses generate routine weekly visits, lengthen the average stay and deliver the foodservice offer a customer already on site for another purpose.
What differentiates the program is deliberate breadth of cuisine, format and price point within a single forecourt, matched to the catchment rather than a standard formula. Our first six Hub locations delivered fuel volume growth five percentage points above the network average, with the strongest performance at sites carrying the widest quick-service offer.
Full story » The Hub by ADNOC, Abu Dhabi, United Arab of Emirates
Share this:
