Circle K opens 100th site in the Netherlands

In the Netherlands, Circle K opened its 100th petrol station this week at the former TotalEnergies petrol station in Jongeneel on Ypenburgse Stationsweg in The Hague. By mid-November, all of TotalEnergies’ so-called ‘coco’ and ‘dodo’ stations in the Netherlands will have a Circle K.

Frits Morrema, Director of Market Development & Communication at Circle K Netherlands, confirmed this to Mobility Energy. Since January 2024, Alimentation Couche-Tard/Circle K has been carrying out a large-scale refurbishment programme in the Netherlands, in which dozens of staffed Bonjour shops at TotalEnergies petrol stations are being converted to the Circle K format.

In total, around 2,000 petrol station shops across Central Europe are being converted to Circle K, with around 250 of these in the Netherlands.

“The Netherlands is turning increasingly red,” says Morrema. “The Circle K look is appearing at a growing number of locations, and our brand is becoming more visible and recognisable and more sites are being added every week. One hundred is, of course, a nice round number, but this is only the beginning. Over the next few weeks, we’ll be opening another 35.”

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