Xiaomi India announced a new partnership with Shell India with the goal of making its lifestyle products more accessible to consumers.
The partnership kickstarts in Bangalore where five Shell fuel stations have been selected to sell a range of Xiaomi accessories and lifestyle goods.
Some of these include Mi Portable Electric Air Compressor, Mi Smart Band 5, Mi 2A Fast Charger with Cable, Mi Beard Trimmer 1C, Redmi Earbuds 2C, Redmi Power Bank 20,000 mAh, and many more.
Xiaomi has a vision of making technology and innovation more accessible to consumers across the country while also tapping into a previously underserved customer base.
Through its partnership with Shell, Xiaomi India is demonstrating its commitment to the consumer by allowing the purchase of their favorite Xiaomi and Redmi accessories while on the go.
Commenting on the same, Sunil Baby, Senior Director Offline sales, Xiaomi India, said, “Through our partnership with Shell, our aim is to increase the availability and accessibility of Xiaomi India’s range of accessories in the country for consumers.
We are proud to pilot this initiative with hopes of becoming the perfect product partner for consumers and fans across the country. We are hopeful and confident that this partnership will be a disruptor in changing the dynamics of our accessory retail business in our rural markets along with bringing forth the ease of purchase for consumers with round the clock availability“.
Mr. Sanjay Varkey, Director, Shell Retail India, said “We are delighted to partner with a brand like Xiaomi India which follows a similar philosophy like us at Shell of providing customers best in class products and product experience. With this partnership, we are excited to explore the world of electronics and look forward to creating a long lasting relationship with the brand.”
Xiaomi had last year also launched its first omnichannel solution. Called Mi Commerce, it is an initiative to blur online and offline boundaries. Later in 2021, the company announced that it had opened up its 10,000th Mi Home store in China, and appears to now be focusing more on global expansion.