A long chat earlier this month with Dr Max Krawinkel, CEO of electronic price sign specialist PWM, revealed that recent legislation introduced by the Moroccan government, making all retailers legally responsible for displaying the retail price of their fuel, by the end of 2015, has meant an enormous amount of business for PWM in a very short space of time. Some Moroccan states do have an exemption but even in these cases they must comply by 2017. This move follows the removal of government subsidies, meaning that fuel prices will now fluctuate from retailer to retailer, as is normal in much of the world.
When PWM were first contacted by leading retailer in the region Afriquia, they had little idea at the time that they would be asked to produce 475 units in less than 3 months, which is exactly what they ended up doing. Max commented “We produced the first price sign prototype for the region in 2013, which had to be designed to stand the intensive sunlight, heat and humidity. We trained local installers and once they decided they liked and understood the technology we were ready to roll out our programme nationwide, with a guarantee of installation, service and reliability. It took 24 months to complete the installation programme across the network”.
Bastian Kaufmann, PWM Sales Manager for the region said “It was very strange talking with a market which generally speaking had not even built static price signs and yet many retailers wanted to go straight for a sophisticated electronic solution. We feel strongly that a high tech price sign looks good for the whole site, therefore their investment will prove to be a very effective one over the years to come”. PWM have now completed 2000 sites in total across Morocco, including 275 for Total and 330 for Shell.
Share this:
