In the US, consumer, shopper and retail marketing intelligence provider IRI has enhanced its AllScan Convenience Store Tracking service, with the addition of insight from seventeen of the top twenty convenience store chains.
The service delivers scanner-based point-of-sale data from nearly 30,000 stores. As a result of expanding retailer partnerships and the data sample from independent retailers, IRI now provides market insights for more than 70 syndicated geographies and 400-plus retailer views, with real-time insights delivered to clients on its Liquid Data technology platform.
The stores including 7-Eleven, Circle K, Speedway, Casey’s General Stores, Murphy USA, GPM Investments and Wawa. President of Market and Shopper Intelligence, comments: 'The convenience store channel is very important to our clients, and IRI is committed to continuously innovating and expanding the AllScan service, which generates unprecedented insights, provides stand-alone information or works in combination with IRI's multi-outlet POS tracking solutions.
Since its inception in 2007, AllScan has been trusted to deliver proven, consistent and accurate growth by generating insights and market intelligence across a broad range of CPG manufacturers'.
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