Q8 is investing heavily in its Belgian network. Following the acquisition of 75 service-stations from U Car Services and VP Oil, both part of the Uhoda Group, there will soon be 540 stations in the Q8 network - a 15% increase.
This allows Q8 to further strengthen its position and optimise its national coverage. The newly acquired stations are mainly situated in Liège and Limburg. In Limburg, Q8 was less present than in other parts of the country said Fadel Al Faraj, Managing Director Northwest Europe.
Thanks to this acquisition, we have optimised the geographical spread of our offer. So these 75 extra stations are perfectly complementing our existing network, which is now expanding by one sixth. This significantly larger network is part of our strategy of stronger customer focus, more mobility products and services. We are proud that we are strengthening our position as one of the top players in Belgium.
I’m very proud of this tremendous achievement. The acquisition of 75 stations in Belgium by our colleagues from Q8 Northwest Europe is the largest in 15 years. It is the result of splendid cross-departmental and cross OU teamwork with GCB. This is the way forward in the 2040 strategy: to anchor and strengthen our presence in Europe said Al Faraj.
65 of the 75 stations are currently operating under different brand names. Over time, most will undergo a re-branding consistent with the Q8 house style. This acquisition is subject to several conditions precedent, including the agreement of the Belgian Competition Authority, which is expected in the coming months.
Q8's future strategy aims at maximum customer connection. The acquisition is part of that strategy. "A larger network literally allows us to be closer to our customers and to achieve our steep ambitions in terms of customer focus, linking up with our Delhaize Shop & Go’s, the Panos and Nespresso offer and our brand new Q8 smiles program,” Fadel Al Faraj concludes.
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