Liquid Barcodes launches groundbreaking C-StorePay technology in U.S.

Liquid Barcodes, a global industry leader in app-based loyalty and subscription programs, announces the launch of C-StorePay, an innovative product that makes paying for fuel, in store merchandise and subscription programs easy and frictionless for customers while lowering credit card fees for retailers.

This groundbreaking product takes customers half the time to register and set up compared to other loyalty payment apps currently in the marketplace. C-StorePay also collects much less personal information than other payment options.

C-StorePay accepts ACH payments which instantly reduces retailer card processing fees by more than half, in addition to credit and debit cards.

With sky-high credit card processing fees in the convenience industry, processing payment via ACH saves retailers at least 1.5% in fees which can translate to thousands or millions of dollars year over year.

All Liquid Barcodes programs feature simple, plug-and-play integrations that can be implemented in weeks, not months. C-StorePay integrates easily with existing loyalty programs.

“We are beyond excited to introduce C-StorePay for fuel, in-store merchandise and subscription programs here in the U.S.

The addition of ACH payment processing makes this a must-have offer for every retailer, regardless of size. The easy integration will please customers with only a few steps to register, IT professionals and marketers, alike,” says Mats Danielsen, CEO of Liquid Barcodes.

“What is really unique about C-StorePay is that it provides the ability for customers to cross-purchase products or services between the store, the fuel forecourt and the car wash and retailers can further take advantage of our gamification capabilities to enhance engagement with those customers.”

Payments are processed by PSPs and are guaranteed safe, thereby giving customers and retailers peace of mind relying on the PSP’s track record of fraud protection and data authentication.