DoorDash launches grocery delivery service

DoorDash says it will make grocery deliveries in less than an hour and offer more than 10,000 grocery items, including dairy, eggs, produce and fresh meat and fish.

The app-based delivery company DoorDash Inc. added grocery delivery to its app, making itself the latest competitor in a same-day delivery segment dominated by Instacart Inc.

California DoorDash users in the Bay Area, Los Angeles, Orange County, Sacramento, San Diego and the Central Coast could order from Smart & Final, a grocery warehouse chain. Customers in Chicago, Cincinnati, Milwaukee, Detroit and Indianapolis can order from the grocer and mass merchant Meijer Inc. (No. 73) and Fresh Thyme Farmers Market, which specializes in organic food.

In the coming weeks, DoorDash says it will add more grocers, such as Hy-Vee, Gristedes, D’agostino and others. At that point, DoorDash says, more than 75 million Americans will have access to its grocery delivery service.

DoorDash says it will make grocery deliveries in less than an hour and offer more than 10,000 grocery items, including dairy, eggs, produce and fresh meat and fish. The DoorDash service also offers ready-to-eat and refrigerated meals from numerous grocery chains.

Stores will handle the picking and packing of orders, either by using their employees or hiring workers via an arrangement between DoorDash and staffing firm Adecco USA Inc. As it does with restaurants, DoorDash will provide “dashers” to pick up and deliver prepared orders.