EG Group is set to create 2,000 jobs with the opening of 150 Cinnabon stores across the UK after partnering with the US cinnamon roll brand.
The group will open a Cinnabon bakery on the Frontier Park industrial park on the outskirts of Blackburn with additional sites to roll out from early January 2021
The freshly made Cinnabon dough will be produced from scratch at a central kitchen in Frontier Park and distributed daily to stores within EG Group locations. The dough will then be hand-rolled and baked in store.
The production facility will support up to 50 stores with daily deliveries of fresh dough. EG Group plans to open 150 stores over the next five years across the UK, creating up to 2,000 jobs nationwide.
“Cinnabon is a well-recognised and enjoyed brand,” said Mohammed Tayab, EG Group food & beverage director for Europe. “We are delighted to be able to serve our UK customers with delicious, freshly baked products when they want to treat themselves. EG Group has once again partnered with another global brand, bringing the ultimate convenience to customers.”
Sean Wooden, European managing director at Cinnabon owner Focus Brands, added: “We are delighted to be returning to the UK to deliver our Cinnabon product to our UK fans. “Focus Brands International has been working closely with the team at EG Group to be able to deliver the world’s most famous cinnamon roll and provide a moment of sweet escape for UK residents and travellers.”
Cinnabon is the latest food-to-go outlet to join EG portfolio, alongside the likes of Greggs, Subway and Starbucks. Headquartered in Blackburn, EG Group employs more than 44,000 staff at more than 6,000 sites across Europe, the US and Australia.
Owners Zuber and Mohsin Issa, along with PE partner TDR Capital, agreed to buy a majority stake in Asda from Walmart for £6.8bn in October.
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