Nayara Energy to sell Shell lubricant products at fuel retail outlets

Nayara Energy, formerly Essar Oil, has tied up with energy major Shell to sell the latter’s lubricants through its network of fuel stations across the country, the companies said in a joint statement.

Nayara Energy has a fuel retail network of over 5,900 fuel stations in India and aims to scale it up to 7,300 stations by 2022.

“The partnership of Nayara Energy and Shell Lubricants will leverage the combined strength of both brands to offer world-class products and services to cater to evolving needs of our customers across the country, while reinforcing Nayara Energy’s commitment to excellence across the value chain,” B Anand, chief executive officer, Nayara Energy, was quoted as saying in a statement.

Shell Lubricants’ will be selling its lubricants, including the premium range of Ultra engine oils through the Nayara outlets.

“With this partnership, we will also expand our presence in the lubricants market across India bringing our world-class technology, products and service offerings to a much larger number of consumers.

There is great potential for further growth in the Indian market, especially in non-metro cities, which we intend to service through this partnership,” Raman Ojha, Country Head, Shell Lubricants India, said in the statement.

In August, Reuters had reported that Royal Dutch Shell plans to buy a 50% stake in Nayara Energy's up to $9 billion planned petrochemical project.