Topaz re branding of Esso network in Ireland commences

Topaz has begun re branding the Esso network, following the company’s recent acquisition of Esso Ireland.

The 95 new look Topaz filling stations will see the Topaz network extend to 464 sites. Following the conclusion of the rebrand, the business will have a presence in every county in Ireland and become one of the top 10 companies in the country. With Re.Store, Topaz believes it has “Ireland’s most dynamic convenience offering”.

The company has also unveiled a fresh new offering at each of the company-owned service stations currently under the Topaz brand. The forecourt brand describes Re.Store as offering “an unparalleled selection of healthy and wholesome forecourt food, combining artisan treats using Irish sourced ingredients with an exceptional range of quality coffees in sites across the country”.

Topaz network development director, Jonathan Diver described the rebranded sites “fantastic additions to our network” and said the roll out of the rebrand of the Esso network will see some 59 dealer locations and 35 company- owned service stations take the Topaz brand. “I’d like to extend my thanks to all those involved in the rebrand of these service stations and welcome our newest members to the Topaz team,” Diver added.