M&S Food agrees partnership with Irish forecourt operator Applegreen

M&S Food has agreed a deal to supply its products to Applegreen’s petrol forecourts across Ireland.

A new M&S Food ‘shop-in-shop’ will initially be available in five Applegreen locations and will feature fresh fruit, sandwiches and salads, dinner for tonight and a selection of other M&S lines, alongside Applegreen’s existing product range.

The first Applegreen location to launch M&S Food will be Mountgorry, Swords, Co Dublin in November, followed by Booterstown, Co Dublin shortly afterwards.

Three more locations will open in the first quarter of next year – at Celbridge, Co Kildare, Kinsealy, Co Dublin and at the M11 services area at Cullenmore, Co Wicklow.

Applegreen currently has almost 200 locations in the Irish market. The two companies stated that the new partnership will complement Applegreen’s store proposition and bring M&S Food to a broader customer base in the country.

They pointed to research showing that consumers in Ireland view M&S Food products as being “special, trusted and tempting”.

Applegreen Ireland Managing Director Fiona Matthews said: “We are absolutely delighted to be partnering with M&S, a strong and trusted brand for high-quality food. As a proud Irish business, we believe this partnership will complement our market-leading offer of choice, quality, value, and a great experience to our customers on the road.

We are constantly improving to give our customers more choice and a better customer experience, and this agreement with M&S is part of that evolution.”

M&S Trading Director for Ireland Eddie Murphy added: “This partnership will expand our footprint in Ireland and help bring delicious, great value M&S Food to even more customers.

Applegreen is a fantastic Irish brand, and we are hugely excited to be partnering with them in this market. M&S has built great heritage with Irish customers since opening here almost 43 years ago. Whether it is picking up lunch or dinner on the move, buying snacks on a journey, or doing a convenient week’s shop, customers will find a wide range of M&S Food in new convenient locations across the country.”