Smith Oil Company, headquartered in New Cumberland, WV, operates twelve retail locations serving the Ohio Valley in both Ohio and West Virginia.
Building on the success of Smith Oil’s current rewards program, Liquid Barcodes will develop a mobile application that will include not only rewards, it will also feature a special fuel pay program, powered by C-StorePay, which allows consumers to conveniently pay for fuel using the app.
Customers simply drive in, swipe to choose the fuel pump number in the app, link their bank account or other payment method to activate the pump on the first visit, fuel up and go.
Smith Oil has opted to accept ACH transactions on the app using C-StorePay to quickly authenticate bank account information in just five simple steps that take less than a minute to complete and authenticate.
Other apps in the convenience and fuel retailing industry require upwards of thirteen steps, collecting many points of personal data, and a 2-day waiting period for bank authorization. With sky-high credit card processing fees in the convenience industry, processing payment via ACH saves retailers at least 1.5% in fees which can translate to thousands of dollars year over year.
Customers are also prompted with in–store offers in the same transaction, thus saving both time and money and deriving more from their visit to the location.
“For the past 50 years, Smith Oil Company has offered customers quality service and products at a great price. We strive to give our fuel and convenience customers a fast, easy, and enjoyable experience whenever they visit our stores.
We want to be more than just a fuel provider to our customers; we sell time and convenience and by offering the opportunity to quickly fuel up, pay and be on their way, we will be rewarding them with extra minutes in their day,” says Michelle Fluharty, Secretary/Treasurer, Smith Oil Company.
Liquid Barcodes, a global industry leader in app-based loyalty and subscription programs, announced the launch of the groundbreaking C-StorePay in October 2022, an innovative product that makes paying for fuel, in-store merchandise, and subscription programs easy and frictionless for customers while lowering credit card fees for retailers.
Liquid Barcodes C-StorePay program achieved certification with global FinTech leader Verifone to integrate with Verifone’s cloud-based point of sale (POS) and site management software solutions for gas stations and convenience stores.
Verifone’s vast C-store merchant base can take advantage of a fully integrated solution for mobile payments with connection to their fuel POS systems, allowing consumers to pay for fuel via app.
Additionally, Liquid Barcodes merchants will be able to leverage Verifone’s robust Global eCommerce payment platform within the app, opening the door to seamless and secure omnichannel sales experiences for both merchants and consumers.
Smith Oil Company relies on Verifone’s cloud-based point of sale (POS) and site management software solutions and discovered the easy integration of the Liquid Barcodes loyalty and fuel pay solutions while attending the 2022 NACS Show.
A demonstration of the Liquid Barcodes fuel pay solution encouraged Smith Oil Company to move quickly to offer their customers the utmost in convenience technologies.
“We are proud to partner with Smith Oil to introduce this revolutionary technology to their customers,” says Saurabh Swarup, General Manager – North America for Liquid Barcodes. “We are really excited about this unique partnership with Verifone as this allows for a greater synergy between applications to deliver a truly convenient experience for both Verifone customers and end consumers.
I am confident that many retailers using Verifone would like to take advantage of this fully integrated app solution.”
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