ADNOC introduces AI-Enabled ‘Fill & Go

ADNOC, the UAE’s largest fuel and convenience retailer, have announced the introduction of its latest service, ADNOC ‘Fill & Go’, becoming the region’s first fuel distributor to introduce this innovative technology at its service stations.

The AI-backed solution utilizes the latest innovations in computer vision technologies, comprising machine learning models allowing computers to recognise vehicles and respond by offering a hyper-personalized fueling experience.

Once a vehicle is registered on the ADNOC Distribution app, customers can simply enter an ADNOC station that supports the new service, where smart cameras will automatically identify the vehicle.

At the pump, the customer’s stored data is used to automatically initiate the refueling process based on the preferred fuel type and spending amount, offering a faster and smoother refuelling experience.

Customers are informed by a digital screen when the fueling is completed and are also invited to take advantage of personalized offers in ADNOC Oasis stores.

ADNOC has launched the ADNOC ‘Fill & Go’ service at three of its flagship service stations, with plans to roll it out across the UAE in key locations nationwide.

Eng. Bader Saeed Al Lamki, CEO, ADNOC said, ADNOC ‘Fill & Go’ embodies our vision of leveraging cutting-edge technologies to completely revolutionize and accelerate the fueling experience".

In addition to ADNOC ‘Fill & Go’, the ADNOC flagship service stations showcase other

state-of-the-art offerings reflecting the company’s innovation and sustainability ambitions, including renewable power generation solutions from solar and wind sources