Cost, clean toilets and good looks are the key factors women want in a fuel station

New research conducted by JET - one of the UK's leading fuel brands - can reveal that competitive pricing (51%), a good looking/well-presented site (50%) and clean, functioning toilets (44%) are the top three determining factors for women drivers when choosing which service station to visit.

The research, conducted online among 1000 women drivers 18+ and nationally representative in February 2023, can also reveal that 41% cited 'speed and convenience' as an important factor with 'safety/safe-environment' taking 39% of the votes with just over one-third of women drivers (37%) naming 'pay at the pump facilities' as an important decision making factor.

“As our programme of re-imaging/refurbing sites across the UK comes to an end - it is gratifying to know that many of the improvements and upgrades made have been identified as being important to women when it comes to service station choice.” Says Áine Corkery Manager, Brand, UK Marketing Phillips 66 Limited

We aim to provide a safe, well-lit, cared-for environment with an emphasis on great service designed to get customers back on the road quickly and safely.”

The top 10 factors as identified by UK's women drivers also included: pump/fuel availability (29%), efficient service (24%), good, clear signage (23%) and great coffee (19%)! There are 300 JET branded service stations in the UK.

Top 10 factors:

Competitive pricing

Looks good – clean and cared for

Good, clean toilet facilities

Speed/convenience – want to get back on the road quickly and safely

Safe environment – good forecourt lighting

Pay at the pump option

All pumps available/choice of fuels

Friendly, efficient service

Clear, easy to understand signage

Good coffee