TotalEnergies Marketing has launched its 232nd service station in a bid to expand its footprint in the Kenyan energy market.
Strategically situated in Ruiru along the busy Thika Superhighway, the new outlet will serve thousands of customers plying the route that connects neighbouring counties to Nairobi, as well as the increasingly growing residential community around the area.
Speaking during the launch, TotalEnergies Kenya Managing Director Eric Fanchini said the investment was in response to customer demand for proximity to the company’s products and services and projected that it will satisfy their needs for a unique customer experience.
“I encourage our staff to utilise this opportunity to drive the uptake of our solar products in line with our strategy of implementing a sustainable energy usage in the market.
We already have about 143 of our service stations fully solarized and will continue to implement the same across the country”, added Fanchini.
DODO partnership
The service station is operated under the Dealer-Owned-Dealer-Operated (DODO) model in partnership with the Bachulal Popatlal Kenya Limited. It is a one-stop- shop designed to offer a holistic customer experience. It houses a convenience store, a service bay, a tyre centre, a pharmacy, an eatery and a laundry.
“We are delighted to mark this milestone as we launch our first ever service station under the TotalEnergies franchise, and we look forward to similar partnerships in future,” said Praful Panchmatia of Bachulal Popatlal Kenya which owns other service stations and LPG distributorships in Mombasa, Kisumu, Busia, Bomet and Chemelil.
TotalEnergies is also focused on the renewable energies market with its solar energy products. Last year, it launched charging points for electric motorcycles in partnership with electric motorcycle manufacturer Ampersand, as part of its strategic focus on electric-powered vehicles to help contain the devastating effects of climate change.
New Quick Service restaurant
This week TotalEnergies Marketing opened its 8th Mugg & Bean location in Nairobi, Kenya, in an effort to expand its service stations offerings.
The store will offer customers a wide range of products such as coffee, muffin cakes, smoothies and iced coffee, among others. According to a report by local news site Capital Business, the new restaurant is another step in Total’s partnership with South African franchise Famous Brands to upgrade its network throughout the continent.
“This is part of our customer-centred food and shop approach in the retail business, which is a key pillar of our market strategy to provide modern and friendly points of sale that make a difference to our customers,” said Christophe Wittmann, Commercial Manager Retail & Card at TotalEnergies Marketing Kenya.
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