German grocery giant REWE Group, in conjunction with computer vision company Trigo, has opened Germany’s largest hybrid-autonomous supermarket, where customers have the option to shop and pay for their purchases in a traditional way or autonomously without a checkout process.
Through ceiling-mounted intelligent cameras and shelf sensors, Trigo-powered grocery stores allow customers to walk in, select their items, and leave without having to pay at checkout.
With a turnover of 26.7 billion euros (2021), 161,000 employees nationwide and 3,700 stores, REWE Markt GmbH is one of the leading companies in the German food retail sector.
This is REWE’s fourth Trigo-powered Pick&Go grocery store, with others already operating in Cologne, Berlin, and Munich. Last December, Trigo and REWE opened Germany’s first fully automated supermarket.
Frictionless shopping is gaining traction as grocery giants scramble to match consumer expectations for convenience, while keeping costs down and optimizing inventory and supply chains. This new hybrid supermarket is the largest in Germany, around 600 square meters, almost twice as big as previous locations, and features the most extensive range of items, with around 13,000 stock keeping units (SKU’s)
Hanno Rieger, Chairman of the Management Board of REWE Region West, said, “The shopping behaviour of our customers is constantly changing. The opening of the largest hybrid store in Cologne is another important milestone for us on the way to the shopping experience of tomorrow.”