Asda has opened its 150th Asda On the Move store in the UK this week, in partnership with EG Group, marking the latest milestone in its ambitious plans to roll out 200 of the roadside convenience store formats by the end of 2023.
The store stocks over 1,300 branded and own-label products offering of fresh produce and chilled lines than is traditionally found on fuel forecourts. Operating on a 24-hour basis, the 2,723 sq ft store will also include a Greggs and Leon kiosk.
James Laws, Senior Director Wholesale & Convenience at Asda, said “Convenience is one of the fastest-growing channels in the grocery market and we are increasing our presence in this area to support our long-term ambition to restore Asda to the number two position in UK grocery.”
Junaid Manjra, Head of Convenience Retail at EG Group, commented: “We have been very encouraged by the response of customers to Asda On the Move, and the launch of this milestone store demonstrates how EG’s partnership with Asda is driving further success.”
The Asda On the Move sites also bring a wide range of new partner spaces to customers, with EG owned food-to-go brands and franchise partners such as Starbucks, Greggs, Subway, and Cinnabon providing a wide range of products in store.
This opening comes after Asda recently announced plans to open 30 new Asda Express convenience stores this year in a bid to bring Asda value to more locations, specifically in residential areas and transport hubs. The retailer aims to open 300 in total by the end of 2026.
Asda has also acquired 132 convenience stores and attached petrol filling stations from the Co-op Group. This deal is currently going through the CMA’s normal competition review process.