Pay by Plate, an innovative payment technology first deployed in Europe in 2021, enables customers to pay for fuel using sign recognition and a mobile app, offering a completely frictionless customer experience. This program is currently available in Sweden, Norway, Denmark and Estonia.
With over one million pay by plate fuel transactions on Circle K forecourts in Europe, the Couche Tard company has now added Latvia to its portfolio of countries adopting this effective payment solution.
Commenting recently on the 1Million milestone, Martynas Dilda, Director Fuel Digital products and Customer Journey for Europe said: “One million pay by plate transactions is amazing and we are excited to see that more and more customers repeatedly use it.
Customers are increasingly focused on ease, speed, consistency, and quality of service. We are on the right track addressing key changes that we see in consumer behavior when we move towards a more frictionless forecourt experience.”
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