The advertisement in question was featured on the Financial Times’ website and one of its specialist digital newsletters this summer.
It stated: “Renewable hydrogen, another alternative to reduce emissions. At Repsol, we are committed to renewable hydrogen as an energy source that offers up different uses such as zero net emissions synthetic fuel production.”
AdFree Cities challenged whether the advertisement was misleading because it omitted information on the overall impact of Repsol’s business activities, which include oil and gas. Repsol produced around 600,000 barrels of oil per day in 2021 and is eyeing oil and gas expansion across more than 40,600 acres globally.
Repsol countered that the advert did link through to its corporate website, including its ESG reports and targets relating to the energy transition and emissions reduction. The firm has committed to reduce net emissions by 30% by 2030 against a 2016 baseline. This ambition feeds into a 2050 net-zero plan.
Additionally, Repsol has pledged to ensure that 45% of its total employed capital is invested in low-carbon energies by the end of the decade.
Original story at Repsol Advert Misleading: Omission of Overall Impact and Green Hydrogen Production (edie.net)
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