New Zealand's largest fuel supplier is splitting its service station brands into a premium and more budget offering.
Z Energy is licensed to operated the Caltex brand stations in New Zealand, and has already quietly made seven of them into unstaffed fuel stops while enhancing Z's offering – and now it's speeding up the process. It's already shut down and boarded up or bulldozed the Caltex convenience stores at sites like Epsom and Newton, in Auckland.
Australian fuel giant Ampol, which owns Z Energy, told investors and analysts at the Jefferies Asia Forum last month that creating a differentiation between its brands was a key priority for its New Zealand operations.
This means converting the company's Z Energy sites into more premium offerings, while Caltex service stations, mostly franchised, would stay the same or become unstaffed locations. Z spokesperson Kiri Shannon said if any roles were impacted, the company would explore other redeployment opportunities within its network.
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