ENOC Group, a leading integrated global energy player, announced a partnership with South African company ‘Shop Beat’ to enhance customer engagement and delivery of a unique shopping experience across ZOOM convenience stores.
Through the partnership, ZOOM gains access to Shop Beat’s innovative in-store audio solution that seamlessly integrates music, advertising messages, broadcasts, and prayer times. The solution will also feature the “Adhan” for the first time in petrol stations in Dubai using tailored latitude/longitude calculations to ensure accurate implementation.
Underscoring ENOC Group’s dedication to customer-centric innovation, the solution aims to redefine ZOOM’s retail experience among the customers. The adoption of the solution is expected to elevate customers’ day-to-day experience offering an immersive shopping environment that not only entertains but also informs customers, revolutionising the way they interact with brands and products.
His Excellency Saif Humaid Al Falasi, Group CEO, ENOC, said: “As part of our commitment to advancing customers’ experience, ENOC Group is dedicated to adopting innovative solutions contributing towards the development of the country’s retail sector. This partnership underpins the Group’s commitment to bringing cutting-edge digital solutions while enhancing service excellence.”
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